Branding & Identity

What's in a typical branding.

A branding overhaul is a comprehensive re-evaluation and update of a company’s brand identity. It involves a complete review and analysis of the brand’s messaging, design elements, target audience, and market position, with the goal of updating and modernizing the brand to better reflect the company’s values and goals.

01

Brand Story x DNA
Every brand has a unique story to tell, and we help our clients craft a compelling narrative that captures the essence of their brand. This includes defining the brand’s core values, mission, and vision, as well as identifying its target audience and key differentiators.

02

Voice and Tone
We believe that the way a brand speaks is just as important as what it says. That’s why we work with our clients to develop a distinctive voice and tone that reflects their brand personality and values. This involves defining the language, phrasing, and overall style that the brand will use across all its communication channels.

03

Logo Options & Variants
A logo is the centrepiece of a brand’s visual identity, and we offer clients a range of logo options and variants to choose from. Logo Ideation Logo Options and Logo Variants Logo Animation

04

Brand Color Palettes & Patterns
Colors play a crucial role in creating a brand identity that resonates with customers. Our team of designers helps clients select a colour palette that aligns with their brand personality and creates a cohesive look and feel across all their marketing materials. We create custom patterns that reflect the brand’s personality and values and can be used across a range of marketing materials, from packaging and signage to digital ads and social media graphics