Having a defined and targeted Search Engine Optimization (SEO) strategy is without a doubt a critical factor in driving traffic to your site. However, for a fully optimized marketing strategy, it is vital that SEO is also integrated with other offline and online channels, across the customer lifecycle. To achieve long-lasting, quality results, SEO needs to be integrated into your overall marketing strategy. SEO is reaching your audience via search engines and meeting them with the answers to the questions they ask. This will not only help to maximize conversions but, will also ensure a synergy between your marketing efforts. SEO efforts such as competitive keyword research, on-page optimization, landing pages, site structure and backlinks provide more fruitful results when combined with social media platforms and PPC efforts, and apart from helping you get more reach across multiple channels, it’ll also help you optimize your individual marketing tasks.

When you run an online business or an eCommerce, your first goal is to attract people to your website. The more people visit your page, the more new customers are likely to purchase your products and services. Considering that 53% of website traffic comes from organic search, SEO is your most effective tool to attract customers. SEO doesn’t only help with organic traffic but also with the brand authority. People tend to trust more websites appearing on the first Google page of Google, and just a few carry on their research on the second page – to be exact, less than 1% of searchers look for links on the second page. Using SEO to target specific keywords means to target your audience and attract real potential customers. To make SEO strategies effective, your website needs to have optimized content to facilitate your users’ navigation. Improving your user experience will help you keep visitors on your page. If people stay a long time on your page, SEO bots will see your page as relevant, increasing your ranking. And, more importantly, it will increase your sales.

Measuring SEO, however, is often easier said than done. There is a staggering number of components and variables in the SEO efforts and several metrics are needed to gauge success. The complexity can be challenging, and it takes true grit to master the art and science of measuring SEO. If you’ve spent at least five minutes in the SEO world, you’ve probably heard the adage, “what you measure, you move.” This means that knowing your numbers is the first step in evaluating the performance of your SEO strategy. There are hundreds of metrics you can track. Google uses over 200 ranking factors in its algorithm. But it’s best to stay focused on a few to start. Establish which metrics are the most critical for your business and track those metrics regularly.

Both PPC and SEO can be used together to get the best results in bringing more traffic to a website and enhancing a business presence for long-term success. However, there can be some situations in which you can use either PPC or SEO. They are:

1.Preparing For a Launch: In case you are preparing for the launch of a product or promoting something in a one-time event then search engine optimization is not going to do the job. You need immediate responses and greater awareness and to get that you will have to use the PPC ads.

If you use search engine optimization then you have to be aware that it will take its time. The launch event that you are preparing for will get over by the time you see your ranking. Hence, it is best to consider PPC ads or other digital marketing options such as influencer marketing.

2.Gaining Organic Reach: The organic search equates to the search results of a search engine that are not related to paid advertising. They are ranked on the basis of their relevance to the search keywords. Acquiring a good organic reach needs consistent SEO best practices.

In case you are in no hurry and you wish to create a long-term reach and popularity about your business then you can use SEO for gaining organic search. This is an excellent method for staying at the top and helps considerably in converting more and more leads. The only thing is that the SEO practices take some time to show their results.

While Google has been intentionally unclear in which particular aspect of page speed impacts search ranking, they have been quite clear in stating that content relevancy remains king. So, in other words, while we can demonstrate a correlation (or lack thereof) between particular speed metrics and search ranking, we can never outright prove a causality relationship, since other unmeasurable factors are still at play. Still, in large enough scale, we make the assumption that any discovered correlations are a "probable influence" on search ranking and thus worthy of consideration.

Search engines provide you with the best avenue for connecting with quality leads. However, you must invest a lot of time and resources to research keywords, create content, optimize web pages, and manage paid campaigns successfully. Our company provides the most reliable team to offer SEO Services in Dubai. We apply the right technique for our data-driven campaigns and ensure faster results by using proven strategies.